Terra-Mars ultimate goal is to profitably end world hunger and restore 50% of the world's arable land to the biodiversity it once supported

Role: UX Designer 


Timeline: Three weeks 


Tools: Sketch, InVision, Principle & Miro


Platform: Responsive Web

UX Techniques: Competitive Analysis, Survey, Interviews, Affinity Diagram, User Persona, Scenario, Site Map, Wireframes, Usability Testing, Prototyping

Objective:
Use storytelling through design - to create a website to educate and scale for aquaponics research

Design Challenges:
 

Understanding the scope of the business goals

A huge vision that spanned agriculture, space travel and theme parks.

Understanding the design direction


What was the goal of the website? Education, crowdfunding, story-telling, agricultural sales or....?  

Understanding our users

Designing for no specific audience 

Design Decisions

Define Direction

☞     Since client was not ready to launch his crowdfunding campaign, we should focus on telling the story of Terra Mars and provide information.

Define style

☞     During competitive analysis, everything was green washed. Futuristic style set brand direction

Interactions

☞     Design became too information heavy,  use interactive elements to keep engagement

Key
Learnings

☞   Try not to make design decisions before you complete your research 

☞   Understanding the vision of the business is crucial to designing


☞    Information heavy websites require strong UX & UI to make ideas come alive