Terra-Mars ultimate goal is to profitably end world hunger and restore 50% of the world's arable land to the biodiversity it once supported
Role: UX Designer
Timeline: Three weeks
Tools: Sketch, InVision, Principle & Miro
Platform: Responsive Web
UX Techniques: Competitive Analysis, Survey, Interviews, Affinity Diagram, User Persona, Scenario, Site Map, Wireframes, Usability Testing, Prototyping
Objective:
Use storytelling through design - to create a website to educate and scale for aquaponics research
Design Challenges:
Understanding the scope of the business goals
A huge vision that spanned agriculture, space travel and theme parks.
Understanding the design direction
What was the goal of the website? Education, crowdfunding, story-telling, agricultural sales or....?
Understanding our users
Designing for no specific audience
Design Decisions
Define Direction
☞ Since client was not ready to launch his crowdfunding campaign, we should focus on telling the story of Terra Mars and provide information.
Define style
☞ During competitive analysis, everything was green washed. Futuristic style set brand direction
Interactions
☞ Design became too information heavy, use interactive elements to keep engagement
Key
Learnings
☞ Try not to make design decisions before you complete your research
☞ Understanding the vision of the business is crucial to designing
☞ Information heavy websites require strong UX & UI to make ideas come alive
